About Almas

I'm a brand strategist with 12+ years of experience across India, UAE, and the UK.

I've worked on both sides: agency-side at Moshi Moshi and Social Beat, building brands for startups; and brand-side at Pearson India and Healofy, leading strategy for consumer-facing products.

I hold an MBA from Kent Business School focused on innovation and entrepreneurship.

But here's what I learned: most teams don't lack strategy. They lack alignment. They don't understand what their brand actually means, or how it connects to why they exist.

That gap—between what leadership thinks the brand is and what employees believe it is—that's where everything breaks down.

So I run co-creation workshops. We bring teams together and build brand strategy with them, not for them. Using design thinking, consumer psychology, and qualitative research, we uncover what your brand actually is, then align your people around it.

My work has helped brands reposition for new markets, close culture-brand gaps, and unlock innovation by getting everyone on the same page. I believe brand strategy is not a document. It's a conversation. And those conversations change how teams see themselves and their work. Ready to have one? Book a discovery call.